Strategy

      • Start of distribution organisations in Austria, Hungary, Czech R., Slovakia, Slovenia and Croatia.
      • Focussing on brands /products, which:

       

      • are unique, either with their level of innovations or with their sustainability and environmental approach,
      • are not in heavy advertised mass markets,
      • can be handled rather selective in distribution, meaning that market potential can be covered mostly with drug discount chains (dm, Rossmann,..) and Hypermarkets/Superstores.

       

      • Like in Western Europe the trade in Hungary, Czech R., Slovakia, Slovenia and Croatia in general and the drug trade in particular is already strongly concentrated and well organized. Therefore the more selective sales approach can be used successfully in the countries of Central Eastern Europe.
      • Concentration on the core competence “Sales” (Listing negotiations, counter performance oriented conditions systems, planning and doing of trade activities, promos,..).
      • Outsourcing of “secondary jobs” to specialists (warehousing, logistics,..).

 

 

 

 

 

 

 

 

 

 

 

 

 

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